(Raleigh, NC) Winter Weather in the Raleigh area usually results in an audience fixation with what the conditions are outside. It also means schools and businesses will be closed or at least delayed.
WRAL helps spread the word about closings and delays by offering a service where schools, business and churches can file closings information that is aired during the broadcast. This information is also distributed on the TV station's Web site.
Using DTV Plus' TotalCast service is a logical extension of the overal WRAL service of informing viewers. During winter weather, DTV Plus data broadcast over 600 school and business closings during a three-day period. This information was updated regularly and offered yet another way for visitors to get they information that was most desired.