RALEIGH, July 22, 2008 -- Digital television pioneer WRAL and the CBC New Media Group are sponsoring North Carolina’s first field test of mobile digital television (DTV) technology in the Raleigh-Durham television market this week.
The test will demonstrate the new MPHTM system, which allows local broadcasters to deliver digital television to mobile devices including cell phones, laptops and personal media players. The ATSC-compatible MPH system allows users to watch their favorite broadcast programs on the go—even when traveling in fast-moving vehicles.
”This is another exciting demonstration of the power of digital television,” said James F. Goodmon, CEO of Capitol Broadcasting Company. “This is great for WRAL and for the industry as digital provides a complete viewer experience from crystal clear high definition television for the home to superb mobile quality for the car and handheld devices. Mobile DTV broadcasting enables WRAL to better serve our viewers, communities, and advertisers by providing a strong combination of anywhere access, two-way communication, and mobility.”
The Triangle field trials will be conducted July 21-25 in cooperation with LG Electronics Inc., Zenith and Harris Corporation—developers of the MPH system, which is the leading candidate for the new mobile DTV standard now being finalized by the Advanced Television Systems Committee.
“With this new mobile DTV capability, WRAL adds yet another chapter to its unsurpassed record of industry leadership in digital television broadcasting, and Harris is proud to collaborate with WRAL on this significant industry first,” said Jay Adrick, vice president, broadcast technology Harris Broadcast Communications.
“In 1996, Harris worked with WRAL-DT as the first DTV station in the U.S. Two years later, when John Glenn made his historic return to space, Harris worked with WRAL to conduct the first live HDTV broadcast of a space shuttle launch to audiences nationwide. Today, mobile DTV is set to be the industry’s next big thing, and once again, WRAL is leading the charge--by working with Harris to deliver local news, weather and traffic information to North Carolinians on the go,” he said.
“‘First in Flight, First in Digital’ should be the motto for North Carolina, thanks to WRAL” said Dr. Jong Kim, president of LG’s U.S. R&D subsidiary, Zenith. “The landmark mobile TV field trials in the Raleigh-Durham market this week build on WRAL’s long-time pioneering role in DTV broadcasting. LG Electronics applauds CBC for its vision and foresight, preparing now for next year’s commercialization of mobile/handheld DTV broadcasting.”
Two channels of specially encoded video will be broadcast over WRAL-DT for reception by prototype mobile handheld receivers. The test will demonstrate how consumers will be able to enjoy mobile DTV reception anywhere—in the car, in the backyard or on the move as a pedestrian.
”Mobile DTV broadcasting is a major part of our future and we are excited to demonstrate the MPH system,” said Jimmy Goodmon, Vice President and General Manager of CBC New Media Group. “We look forward to deploying a fully standardized system that builds on MPH and includes all of the interactive functionality mobile viewers will expect.”
The MPH system takes advantage of digital television’s multicast capabilities. The same signal that brings over the air HDTV to viewers’ homes will simultaneously deliver mobile television to handheld or other portable devices. More than 200 million portable devices are expected to be sold in 2008.
Not only does the new system provide mobility for consumers, it dramatically increases the potential audience for local broadcasters. A study by BIA Financial projects that mobile TV represents a $2 billion opportunity for broadcasters over the next five years.
WRAL-TV and Capitol Broadcasting Company are part of the Open Mobile Video Coalition (http://www.openmobilevideo.com), which is a nationwide group of broadcasters driving the deployment of mobile digital broadcast television. Commercial deployments are forecast for 2009.
ABOUT WRAL AND CBC
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, WCMC-FM, Microspace, the North Carolina News Network, CBC New Media Group and Wolfpack Sports Marketing in Raleigh, N.C.; WJZY-TV and WMYT-TV in Charlotte, N.C.; WILM-TV in Wilmington, N.C.; WRAZ-TV and The Durham Bulls in Durham, N.C.; and real estate interests including the American Tobacco Project and Diamond View office building in Durham, N.C.
ABOUT HARRIS CORPORATION
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of more than $5 billion and 16,000 employees — including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications® products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in mobile communications, consumer electronics and home appliances, employing more than 82,000 people working in over 110 operations, including 81 subsidiaries around the world. LG Electronics USA, based in Englewood Cliffs, N.J., is LG’s North American subsidiary. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. LG’s U.S. R&D subsidiary, Zenith, based in Lincolnshire, Ill., is a long-time leader in consumer electronics technologies and a pioneer in digital HDTV. Zenith merged with LG Electronics in 1999. For additional information, please visit www.LGusa.com.
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CONTACTS:
CBC/WRAL-DT
Jimmy Goodmon, 919-821-8989, jgoodmon2@cbcnewmedia.com
John Harris, 919-821-8611, jharris@wral.com
Harris Broadcast Communications
Dave Glidden, 513-459-3639, david.glidden@harris.com
LG Electronics USA
John Taylor, 847-941-8181, jtaylor@lge.com